The store
Muffy’s corner of Woodlawn
Story scaffold — awaiting Muffy’s words and portrait from the shoot
compo.nents grew out of Muffy’s Lounge at 1322 E 67th St — half a mile from the Obama Presidential Center, in the middle of a neighborhood that runs.
[MUFFY_STORY — to be written with Muffy: how the store started, why running, why Woodlawn, what the wall means. His words, not ad copy.]
What we can already say: the brands on this wall chose this store. Only Chicago door for PYNRS. Only Midwest door for Ciele and Jaclar. Second Kiprun door in the country. That doesn’t happen to a store that’s just selling shoes.
[PHOTOSHOOT — arriving next week]
The block
A neighborhood that runs.
Run club, group miles, race-day send-offs — the community side of the store arrives in Phase 2. The wall is already open.